Leading,
Managing and Developing
A
seminar series designed for all levels of golf, hospitality and
resort management personnel, developed and facilitated by Ed Ormsby
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Ed
Ormsby,
NGCOA Conference 2019 |
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"People
will forget what you said. They will forget what you did. But
they will never forget how you made them feel."
Maya Angelou
Nothing
is more important to the future success of golf and hospitality
businesses than member and guest retention and growth.
And this can only be accomplished through a properly trained,
satisfied, loyal and productive staff.
"Profits
there must be, but the interests of customers and not profits
are the first consideration."
Matthew Gloag, founder, The Famous Grouse Scotch Whiskey 1909
Very
few individuals in golf, hospitality, or for that matter, any
business, including those in upper management, have ever
been exposed to formal leadership, management or customer service
training. How, then, can they be expected to most effectively
lead, manage or guide others to reach maximum performance in these
areas - - - and RETAIN the best ones as employees?
They cant.
The
cost of ineffective management to businesses is mindboggling:
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Employee turnover is estimated to exceed 30% annually in the
non-food sector of the hospitality industry. hotelmarketingstrategies.com
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It costs up to 50% of annual salary to replace an entry-level
employee; 150% for middle-level ones. WebProNews
- Most
people leave their jobs because of their bosses. "The
Top 8 Reasons Your Best People are About to Quit" - - -
forbes.com
The
Service-Profit Chain
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Profit and growth are stimulated primarily by customer
loyalty.
- Loyalty
is a direct result of customer satisfaction.
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Satisfaction is largely influenced by the value of services
provided to customers.
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Value is created by a properly trained, satisfied,
loyal, and productive staff.
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You
do the math for your business.
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