Leadership seminars training golf, resort and other hospitalty business managers strategies to retain members, guests and employees.

Leading, Managing and Developing

A seminar series designed for all levels of golf, hospitality and resort management personnel, developed and facilitated by Ed Ormsby
Ed Ormsby making his presentation at the 2019 NGCOA Conference.

Ed Ormsby,
NGCOA Conference 2019

NGCOA Annual Conference SummariesAnnual Conference Presentation Summaries
2020 - "Retaining & Growing    Memberships in Today's World"
2019 - "Maximizing the Experience
                  facilitating good cheer ---
                    from beginning to end"

"People will forget what you said. They will forget what you did. But they will never forget how you made them feel."  
Maya Angelou

Nothing is more important to the future success of golf and hospitality businesses than member and guest retention and growth.
And this can only be accomplished through a properly trained, satisfied, loyal and productive staff.

"Profits there must be, but the interests of customers and not profits are the first consideration."  
Matthew Gloag, founder, The Famous Grouse Scotch Whiskey 1909

Very few individuals in golf, hospitality, or for that matter, any business, including those in upper management, have ever been exposed to formal leadership, management or customer service training. How, then, can they be expected to most effectively lead, manage or guide others to reach maximum performance in these areas - - - and RETAIN the best ones as employees? They can’t.

The cost of ineffective management to businesses is mindboggling:

  • Employee turnover is estimated to exceed 30% annually in the non-food sector of the hospitality industry.

  • It costs up to 50% of annual salary to replace an entry-level employee; 150% for middle-level ones. WebProNews

  • Most people leave their jobs because of their bosses. "The Top 8 Reasons Your Best People are About to Quit" - - -
The Service-Profit Chain
  • Profit and growth are stimulated primarily by customer loyalty.

  • Loyalty is a direct result of customer satisfaction.

  • Satisfaction is largely influenced by the value of services provided to customers.

  • Value is created by a properly trained, satisfied, loyal, and productive staff.

You do the math for your business.


Retention Strategies
PO Box 4147, Pinehurst, North Carolina 28374

© 2019 - Retention Strategies